I will argue that combining old ideas such as dualities and exact results in SUSY QFTs supplemented with recent techniques such as SPT phases and generalised anomalies can shed light on strong coupling dynamics of non-SUSY theories. I will in particular show that non-SUSY gauge theories, which are related to SUSY SCFTs by RG in 5d exhibit phase transitions in the UV which are candidates for non-SUSY fixed points.