[there will be a pre-seminar for students at 1.30PM; for zoom link please email s.nagy@qmul.ac.uk] The characterization of measurements using the EFT framework is becoming prevalent, not just in its traditional realm of low-energy physics, but now also with LHC high-energy probes. At the LHC, the EFT approach is viewed as a way to transcend models, to exploit the huge range of LHC topologies, and even as a form of data preservation. In this talk we will review this state-of-affairs, point out challenges with this approach and also discuss some new opportunities that more data will bring.