The microscopic description of the 4 dimensional supersymmetric (or BPS) black holes in flat space has already been well understood via the AdS/CFT correspondence on the black hole horizon. In this talk I address the similar problem of finding the dual description for the static BPS black holes in AdS_4 embeddable in M-theory. The gravity picture of an interpolation between asymptotic AdS_4 and AdS_2xS^2 on the horizon can be understood as a renormalization group (RG) flow between a 3d and a 1d superconformal field theory. I discuss in some detail both the gravity and the field theory side, providing evidence for their match. At the end I present a proposal for the 1d CFT states that make up the black hole entropy.