I will discuss the classical and quantum symmetries of TTbar-deformed CFTs and their manifestations in holography. These symmetries are infinite in number and, in a certain basis, organise into a Virasoro x Virasoro algebra with the same central charge as that of the undeformed CFT. I will present a quantum, abstract proof of the existence of these symmetries and three different explicit classical perspectives: Hamiltonian, Lagrangian and holographic. I will then discuss the relationship between the single-trace TTbar deformation and the asymptotically linear dilaton background in string theory, and show that the asymptotic symmetries of this background take an identical form to those of TTbar-deformed CFTs, further strengthening this proposed connection.